Here’s what the Loop is reading this morning:

(Steven Senne/Associated Press)

Story telling — Our colleague Phil Rucker has an interesting piece today about how Mitt Romney has been loathe to tell personal stories about himself—but, boy howdy, look out! “He plans to weave more personal anecdotes into his speeches, and he and his family are weighing when to sit down for major magazine and network television profiles,” Rucker reports.

All about branding — Former President George W. Bush knows a thing or two about branding (and not the cattle kind). He says he wishes the tax cuts, which are his signature legacy, didn’t bear his signature, reports our colleague Aaron Blake.

Black sweater vest — Now that Rick Santorum’s out of the race, what’s next for him? “His supporters believe that he may be poised for a Cabinet post. And at 53, he could be a formidable candidate for president in 2016,” reports our colleague Sandhya Somashekhar.