Fatima Sanchez of El Salvador at the Central American Games last week. (Juan Carlos Ulate/Reuters)

Every hardship offers a chance to do good — and a great potential marketing opportunity.

So, in this time of sequester and furloughs, The Energy Club, a health and fitness operation in Arlington, has begun a “Don’t Furlough your Fitness” campaign, featuring free workouts to employees in Arlington and Alexandria who are being furloughed.

All federal employees and contractors have to do is bring their furlough papers and government IDs, and get “free workouts on the days” they’re furloughed, a club announcement says.

But wait! There’s more! “Once employees are no longer furloughed,” the club will offer “a special government rate” to everyone who “took us up on the Don’t Furlough your Fitness!” Ah, yes.

Other places are offering furlough specials. For example, The Daily Dish, a restaurant in Silver Spring, is offering discounted lunches during the week for furloughed folks. But remember, it’s “food only, once per week, other restrictions apply.”