Insurance companies traditionally offer businesses liability insurance, property insurance, malpractice insurance and so on.
But what happens when the media slams you just because one of your off-shore oil rigs blows up, or one of your cruise ships hits a rock off the coast of Italy?
What to do if you’re a dictator getting a bad reputation by occasionally jailing or torturing opponents?
Has your good name been sullied by an indictment for corporate excesses such as bribery, fraud, bilking investors?
Does your insurance cover such “potential public image risks?” No? Well, not to worry.
A company called IronPro is offering CrisisShield to insure you for any “adverse reputation consequences” from “certain specified risk events,” such as “executive misconduct” or “employment practices.” (“Risk events?”)
IronPro announced last week that it now has high-powered image protection lawyers to help you, including our old pal Lanny Davis, who’s best known for being President Bill Clinton’s special counsel and later ubiquitous impeachment defender.
Davis, a talking head on Fox News and other outlets, an op-ed columnist, author and head of the Davis Legal Crisis Group, even has a link on his Web site to a “special message” from Clinton.
Actually, it’s a regrets note from Clinton about missing a New York party last month for Davis’s new book, “Crisis Tales.” But Clinton does say nice things, calling Davis “unique in his mastery” of “the media, understanding politics [and] navigating the legal system,” and hailing his “many friends on both sides of the aisle.”
Davis may have even more friends on the GOP side than among Democrats — unless Team Obama has forgotten or forgiven him for his famous 2008 Wall Street Journal Op-ed about the Rev. Jeremiah Wright. (Seems unlikely.)
To be sure, Davis has drawn some criticism, especially for working for some questionable companies and dictators, including our buddy, Equatorial Guinea President Teodoro Obiang. (Though Davis sued Obiang for stiffing him on a legal bill.)
Wait a minute! Those are the very people who most need protection from “reputational harm.”