President Obama might be the highest-profile world leader, able to draw crowds in the thousands when he travels abroad. But he’s not the best-connected among his elite set.
That honor goes to Carl Bildt, the Swedish Foreign Minister.
Put another way, if the globe’s heads of state were a senior class, Bildt would win the “Most Popular” contest, not Obama. Maybe Obama could be “Best Looking?”
That’s because while Obama’s staggering 33 million-plus followers make him far and away the most-followed, @CarlBildt mutually follows 44 of his peers while @BarackObama only two, according to Twiplomacy, a study of Twitter use among heads of state conducted by the PR firm Burson-Marsteller.
See, it pays to be nice, even to the nerdy kids.
And other U.S. Twitter accounts are similarly unfriendly — @WhiteHouse only follows three world leaders while @StateDept doesn’t follow any of its counterpart foreign ministries.
It’s also worth noting, according to the study, that Pope Francis still trails Obama in total number of followers (@Pontifex is the second most-followed in the group, with more than 7 million followers to Obama’s 33 million-plus).
See the entire list here.