After we pointed it out, GW replaced the footage, after blaming incorrectly labelled B-roll and the ad company the hospital hired. The new, more historically accurate, ad swaps in footage of Reagan at the White House in the aftermath of the shooting, wearing a red cardigan (under which it was reported he was wearing a bulletproof vest), his arm around his wife, waving.
Now that’s what we call truth in advertising.
But like a bad penny, the old ad has resurfaced. A Loop fan spotted the original spot — with its misleading imagery — running on local ABC affiliate WJLA last weekend, and contacted Contrast Creative, the advertising agency that created it. Contrast Creative replied that they, in turn, had contacted WJLA.
“Instead of running the revised historically accurate commercial on 9/2, they mistakenly ran the old commercial,” the ad company told the viewer. “With your help, this has been corrected. You should now be seeing the revised commercial going forward.”
Perhaps we should chalk that up to winning one for (accuracy about) the Gipper.