The move reminds us of when the Association of Trial Lawyers of America changed its name to the American Association for Justice back in 2006.
But in this case, why not take it a step further and simply replace the word “lobbyist” altogether with something fresher, something with less stigma?
We first thought of “foyerist,” as “foyer” is a fancier name for a lobby. Turns out, that one’s already taken. Seems the moniker is used to describe interior-design fans who like to peer into other people’s windows to admire their color schemes and such. (It’s a play on voyeur, get it?)
Funny, we thought those were Peeping Toms. But perhaps the Toms of the world took umbrage.
Maybe they hired a lobbyist?
Anyway, we’re on the hunt for a better word. Something better than “government relations professional,” which is both a snooze and a mouthful. Got a suggestion? Leave a comment below, or e-mail us at firstname.lastname@example.org.