File: Sen. Chuck Schumer (D-N.Y.) (Melina Mara/The Washington Post)

Every politician needs a niche issue. Sen. Chuck Schumer (D-N.Y.) seems to have laid claim to bizarre alcohol trends.

No sooner had New York Magazine’s food blog posted about a new frozen alcohol home delivery service sweeping social media, then Schumer swooped in and demanded it be regulated, or else stopped.


The private Instagram account selling “Phrosties,” the sugary, high-alcohol, colorful slushies that arrive on your doorstep in plastic bottles, has gone dark. It could be the wrath of Schumer, or it could also be because the State Liquor Authority had started an investigation, according to the New York Post.

Because it was an underground, bootleg operation, Schumer warned that children could order it online and “get it and enjoy it because it’s filled with fruit juice and fruit punch and all the things that taste sweet and nice,” he said at a press conference in New York on Monday.

New York Magazine reminds us that Schumer was also instrumental in getting Four Loko drinks banned. Remember that 2010 craze of canned caffeine and malt liquor that all the kids were drinking?

And earlier this month, Schumer made the case against a powdered alcohol product, Palcohol. There’s an entire Web site extolling the benefits – you can take it camping, it’s less weight on airplanes – of powdered booze. But Schumer argued that powdered alcohol could too easily be slipped into people’s drinks or snorted like cocaine. Palcohol, for its part, says putting the stuff up your nose would be very painful.

Schumer is completely hamstrung on issues like unemployment insurance and immigration reform, so it’s good the number 3 Senate Democrat has found an issue that might be changeable – under his influence.