In his famous June 1940 speech to the House of Commons, British Prime Minister Winston Churchill pledged “we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender .  . .”  (You can listen to it below.)

To which, in the fight against climate change, Environmental Protection Agency Administrator Gina McCarthy adds she’ll fight on the ski slopes of Aspen. (McCarthy’s a skier but, we’re told, she didn’t ski on this trip.)

McCarthy, just back from a January trip to tony Aspen, Colo., penned an op-ed with Olympic silver medal snowboarder Gretchen Bleiler in Powder Magazine, the ski industry ‘s environmental magazine, noting the dire economic effects climate change — 2014 being the hottest year on record —  has on winter sports.

The headline sure seems to channel Churchill: “EPA Administrator Vows To Fight For Skiers in Climate Change Battle.”

“Winter tourism generates $12.2 billion annually, supports 212,000 jobs and $7 billion in salaries” the op-ed notes, and “with a lack of consistent snow, tourist-dependent economies are at risk.”  (Of course, New England’s had consistent snow recently.)

Getting on the right side of the industry is probably a good thing in swing states like Colorado (9 electoral votes) and Nevada (5 electoral votes.)

(Here’s Churchill’s address.)