View Photo Gallery: Eleven leading philanthropists spoke with The Washington Post’s Tom Heath about how much they have given in the past year, and their approach to charitable giving.

Eleven philanthropists spoke with the Post’s Tom Heath regarding how much they have given in the past year, and their strategy for giving.

David Falk is the founder of Falk Associates Management Enterprises. He has represented NBA stars like Michael Jordan and Patrick Ewing.

How much do you give?

David Falk (MBK Photo (c) 2010)

Has the focus of your philanthropy changed since the recession?

Not really. I have cut back certain things, but I have not cut back charitable giving.

How about the amount?I try to support people at a meaningful level. I’m not trying to set records. I don’t consider myself a major philanthropist. My greatest gift is my time, not my money. I teach periodically. I mentor students.

How do you set your priorities?

Generally, I try to pick a handful of organizations I believe in, and I try to give on a regular basis and give my time as well. I believe if you have been as fortunate as I have been, you have a responsibility to give back.

Read more profiles in giving from On Giving:

Wendy Thompson Marquez

Cal Ripken

Mayor Jeffrey Slavin

Debbie Marriott Harrison

Patty Alper

John Kane

Craig Ruppert

Michelle Freeman

Jaylee Mead

Martin Weinstein