This afternoon’s pick-u-up, we hope, will also give you something to think about over the weekend. It may also give you something to think about for the next few weekends, if you decide to take Google Webspam team leader Matt Cutts’s advice and take on a new, 30-day long project.

Cutts decided to take a page out of documentary filmmaker Morgan Spurlock’s playbook, and try something new for 30 days. Now, rather than just being a software engineer, he’s also a novelist. During an address to a TED conference gathering in March, Cutts explained how, if you make small, manageable changes they’re more likely to stick — fundamentally changing your behavior over the long term.

(TED)