The Washington Post

MySpace + Justin Timberlake = sleek and pretty, but will it work? (video)

Recording artist/actor Justin Timberlake speaks during a Panasonic media event to announce Myspace TV at The Venetian for the 2012 International Consumer Electronics Show Jan. 9, 2012, in Las Vegas. (Ethan Miller/Getty Images)

While you were checking to see whether your private Facebook posts from 2009 have been revealed to the public (TechCrunch reports that Facebook says they have not), you may have missed the sneak peek of MySpace’s new look.

Actor and recording artist Justin Timberlake took over a majority stake in the company in June 2011 after News Corp put the struggling social network up for sale. The platform was sold to Specific Media for $35 million. If MySpace comes back looking like it does in this demo, he may be able to offload that stake for a whole lot more.

The video shows a sleeker, more dynamic interface with a design that incorporates Pinterest, Facebook and Twitter-like elements as well as a sideways timeline. Profile photographs are larger, which the preview video highlights by using a number of glossy celebrity photographs, including brief shots of Lady Gaga, Rihanna and, of course, Justin Timberlake among a host of others.

The design features a playlist option and an interface for tracking the activity of your “fans,” one of many signals that the site is being optimized for artists and those who wish to follow them and their work.

A message posted on the landing page for the new design emphasizes this focus:

We’re hard at work building the new Myspace, entirely from scratch. But we’re staying true to our roots in one important way — empowering people to express themselves however they want. So whether you’re a musician, photographer, filmmaker, designer or just a dedicated fan, we’d love for you to be a part of our brand new community.

MySpace, as The Next Web’s Harrison Weber writes, has a long way to go before it regains its former glory — assuming it ever does.

Read more news and ideas on Innovations:

Where designers go wrong

HealthTap integrates PubMed

Why Chelsea Clinton is optimistic

Emi Kolawole is the editor-in-residence at Stanford University's, where she works on media experimentation and design.



Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read



Success! Check your inbox for details.

See all newsletters

Your Three. Video curated for you.