Apple co-founder Steve Wozniak was at TEDx Brussels this week. Afterward, in an interview with TechCrunch’s Andrew Keen, Wozniak spoke about Apple’s innovation (something I wrote about last week relative to Samsung). He was asked whether Microsoft had surpassed Apple in that regard:
Wozniak said that he had seen “more of the type of innovation” at Microsoft that left him saying: “Whoa, they really changed things drastically. Whoa, they aren’t even going in the same direction as everyone else, meaning the iPhone and the Android operating systems.”
“I fear that Microsoft may have been sitting in their labs,” he said, “while Apple was just used to cranking out the newest iPhone and falling a little behind, and that worries me greatly.”
Asked why that worried him, Wozniak said it was because of his love for Apple.
“Apple had some bad times,” he said, going on to say that it would be unfortunate if the company was caught making iterations of its existing product line as it did when it rolled out improvements of the Macintosh rather than making new products out of whole cloth.
“Improving is not Apple-style innovation. It’s not like you’re creating something astounding, that you’re just gasping because it’s so unexpected,” said Wozniak. When Steve Jobs came back, he noted, that changed.
“I would hate that Apple didn’t get the recognition as being the innovator when the innovation turns to technology.”
Wozniak’s comments come in the wake of a series of new product releases from Apple, including the iPad Mini — a smaller version of the company’s iPad — and iPhone 5.
The entire seven-minute interview is well worth watching, as Computer World’s Preston Gralla notes.
Read more news and ideas on Innovations: