An employee held out an iPhone for a customer at a Verizon store in Boston in February. (BRIAN SNYDER/REUTERS)

Verizon has launched a new Application Innovation Center in San Francisco. The company announced the opening of the new center Wednesday.

The center is connected to Verizon’s existing LTE Innovation Center in Waltham, Mass., and is intended to help developers “create, optimize and polish their ideas,” as they work to turn them into marketable applications, according to a Verizon press release.

The company has attracted heavy-hitting founding and premier participants, including Ericsson and Alcatel-Lucent “as founding participants,” and Cisco and Samsung as “premier participants.” And the facility offers private lab spaces and areas for demonstrations and seminars. The center will also provide engineers with access to Verizon technology that is not yet available on the market. And available to assist those developers will be Verizon’s own in-house engineers and developers.

During the launch, the big attraction, however, was the nine-pane touch screen that allows users to search for applications and see video descriptions. Each application also showcased QR codes that users could use to access additional information about the application on their phones. The nine panes all operated as a seamless, wall-mounted touchscreen.