Last night, Mayor Vincent C. Gray (D) and several top officials unveiled the new ads, which feature five transgender residents discussing how they’re a “proud part of D.C.” They will appear in as many as 200 city bus shelter ads starting next month.
The campaign, which is winning plaudits from national gay-rights and human-rights groups, comes after a spate of high-profile incidents of violence against transgender people in the city. In February, for instance, transgender woman Deoni Jones, 23, was fatally stabbed at an East Capitol Street bus stop.
“Please treat me the way any (man/woman/person) would want to be treated: with courtesy and respect,” the ads read. They also encourage those who believe they have been targeted for discrimination to contact the D.C. Office of Human Rights, which produced the ads with the help of transgender community leaders and a $24,000 contract with a local marketing firm.
You can see the first five ads after the jump.