Before Mayor Vincent C. Gray delivered his campaign kickoff speech Saturday, the hundreds of supporters watching at THEARC in Southeast Washington were treated to a short video clip focusing on development in the city.

It shows Gray gazing across a crane-dotted landscape from atop a downtown office building (901 K St. NW), then hanging out in Ben’s Chili Bowl with matriarch Virginia Ali, then strolling around the intersection of Georgia and Florida avenues NW amid more development.

Hizzoner’s voiceover offers a new version of his old “One City” campaign messaging, albeit without the words “One City”:

“As we move towards the future, I want to be able to look back on my experience as mayor as saying that he brought opportunities to Northeast and Northwest, but you did the same thing for Southeast and Southwest. We have eight wards in this city, and I want every ward to be able to be a place that people will want to be, people will be proud of, and say ‘I’m proud to live in the District of Columbia, and I’m proud no matter where I may live in this city, because it’s a place that people want to be.’ “