Parents might need to make a few more meatless options this Thursday thanks to PETA’s new ad campaign.

The People for the Ethical Treatment of Animals has unveiled billboards geared toward children:

(Courtesy of People for the Ethical Treatment of Animals)

The billboards are actually tamer than some of the group’s other stunts this season. Monday, in Philadelphia, members of the group gathered for an early public Thanksgiving “feast” where the centerpiece was a lifelike human baby doll according to a PETA press release.

The point? “Everybody’s somebody’s baby.”

PETA is known for provocation; it’s how members spread a message they care deeply about. Thanksgiving is an especially offensive holiday to them, for obvious reasons, so the group annually returns the offense in kind.

A few years back, PETA caused an uproar with this Thanksgiving-timed television advertisement:

Since PETA’s intent is to turn people off meat, the yuck factor of their campaigns is understandable. But is it appropriate for PETA to be gearing their adult message to children?

The billboard plays on their innocence and curiosity. It wants kids to turn to us, and ask us to explain. It wants to prompt uncomfortable questions and, by extension, force us adult meat-eaters to examine our choices.

Is it fair to involve young kids? Or is all fair in vegan promotion?