A group of top marketing minds recently gathered to hash out what parents want. Those on the Advertising Week panel called “Moms and the New Zeitgeist,” came up with the not-so-profound answer that when selling to parents — who apparently control $2.3 trillion dollars in purchasing power — use “humor and insight.” More interestingly, the advertising executives offered what they thought were the most effective recent commercials targeting parents (and in one case, just mothers):

Toyota’s “Swagger Wagon”

Olay’s “Younger Skin”

Kraft Macaroni & Cheese’s “Officer Dan”

Volkswagon’s “The Force”

Agree or not? Any other candidates? (Lil Poundcake doesn’t count.)