Our daily blend of the latest news, trends and tips for the small business community.

What’s going ‘on’:

Small firms opting out of tax breaks:Small and mid-sized companies in particular are turning down targeted tax breaks — many of them meant to encourage hiring and investments — because of the onerous processes and often high costs involved when applying for the benefits, according to a report from The Wall Street Journal.

European regulators bruising American tech giants: European regulators have recently targeted a number of U.S. technology companies, the latest among them Google, which is currently staring down the barrel of a possible $4 billion fine for allegedly abusing its position in the search market.

Keep an eye ‘on’:

Venture capital firms starting to market: Once an industry that sought to stay hidden in the shadows of the start-ups it funded, venture capital firms are starting to hire marketing professionals and build high-profile brands, according to the New York Times. Many say the self-promotion trend has stemmed from a consolidating industry and more competition over the newest tech companies.

Helpful advice ‘on’:

How to avoid a business burnout (Newsday)

How to avoid a major branding foul (Open Forum)

How to maintain your start-up books (Entrepreneur)

How to measure your marketing success (Fox)

How to negotiate a partnership (Small Biz Trends)