Our daily blend of the latest news, trends and tips for the small business community.

What’s going ‘on’:

Unemployment falls to 7.8 percent: Unemployment in September was at its lowest since January 2009, the Labor Department said. The rate fell from 8.1 percent in July.

Small business hiring slows further in September:The lastest small business jobs data shows that most small business owners were reluctant to hire last month.

Keep an eye ‘on’:

Amazon offering loans to small business merchants:The 18-year old company has invited select merchants — mostly those who sell heavily through Amazon’s Web site — to its lending program, according to the Wall Street Journal.

Helpful advice ‘on’:

How to hire your first employee (Entrepreneur)

How to market better and cheaper online (Inc)

How to make the best of your dashboard reports (NYT)