by Mohana Ravindranath

Our daily blend of the latest news, trends and tips for the small business community.

What’s going ‘on’:

Facebook is testing a “want” button for products, partnering with retailers: The new feature will allow users to make wishlists — or “Collections” — for retail products, a possible signal of the company’s foray into e-commerce. Facebook has partnered with seven retailers including Pottery Barn and Victoria’s Secret, according to Reuters.

Wal-Mart is testing same-day delivery on online orders for winter holidays: The company is facing heightened competition from other online retailers such as Amazon, which is testing a similar service. Wal-Mart customers can choose from about 5,000 general merchandise items for same-day delivery.

Keep an eye ‘on’:

Small business owners are growing more pessimistic: Optimism was down among owners during September while employment and sales were weak, according to a survey by the National Federation of Independent Business.

Helpful advice ‘on’:

How to stay safe on e-commerce sites (Mashable Business)

How to run a drama-free family business (Inc )

Three ways to build consumer trust (Entrepreneur)