The Super Bowl is famous for its funny commercials, but one ad this year will focus on enterprise, not entertainment.
Telling viewers that a great entrepreneur “can change the world,” the voiceover asks, “The next great entrepreneur is out there...will it be you?” The 30-second spot was produced by the Kauffman Foundation, a Kansas City, Mo.-based entrepreneurship advocacy organization, and will air in New York City, Washington, San Francisco and Kansas City. The commercial mentions a URL, willitbeyou.com, which provides resources and tips to those considering entrepreneurship.
“As jobs and the economy take center stage this election year, the Kauffman Foundation wants both policymakers and the public to be aware of the importance of entrepreneurs to solving our economic crisis,” said Wendy Guillies, Kauffman’s vice president of communications, in a statement. “The most-watched television event of the year is the ideal opportunity for Kauffman to inspire entrepreneurs and, in the spirit of Super Bowl advertising, to do so in a fun and accessible manner.”
The video is in the white-board style of past Kauffman Foundation instructional videos.