* Gallup: 60 percent of Americans, and 63 percent of independents, favor the Buffett Rule. Apparently the American people haven’t gotten the memo telling them “fairness” risks alienating the middle.

* Great catch by E.J. Dionne, buried in a Fred Barnes piece about Romney’s need to moderate on immigration:

According to a Romney adviser, his private view of immigration isn’t as anti-immigrant as he often sounded.

Really? Do tell.

* Steve Benen’s Friday tally of Romney’s most glaring falsehoods of the week is the 13th and counting.

* Great read: Michelle Goldberg on how Ted Kennedy crushed Romney in 1994 among women, and what that says about Romney’s enduring weaknesses among them on, crucially, economic issues.

* Nice T.W. Farnam scoop: An anonymous donor has handed the Rove-founded Crossroads $10 million for attack ads against Obama, and we’ll likely never know his name.

* Beth Reinhard: What’s truly idiotic about today’s NRA attacks on Obama as a gun-hater is that in the real world, he’s badly squandered great opportunities to start national conversations about gun control.

* And a great point from Steve Kornacki: The NRA attacks on Obama, despite his actual record, illustrate the futility of giving up on gun control in hopes of appeasing the right:

If the NRA is going to pretend that you’re aggressively pursuing gun control anyway, then why not actually do it?

Dems, please read the whole thing.

* Brian Beutler on the folly and ignorance of pundits who are blasting Dems for pursuring the “gimmicky” Buffett Rule, rather than broader tax reforms that Republicans will never, ever agree to, ever.

ICYMI: My related take on the desirability of a “political” (gasp!) argument over the Buffett Rule is right here.

* Two more companies pull the plug on the right-wing American Legislative Exchange Council.

* Ed Kilgore tells conservatives to stop the whining about Obama’s drawing of an aggressive contrast with the GOP, and wonders why they don’t want this election to be a choice between him and Romney.

* Team Obama’s new pushback on Rosengate: Obama condemned the remark, proving he’s more willing than Romney to stand up to people on his own side (see Limbaugh, Rush, “slut" remarks).

* And Andrew Rosenthal says the unsayable: Yes, there is a “war on women,” and Republicans, not Democrats, are the ones waging it.

What else?