But it’s possible that when we look back over the sweep of this most unusual campaign, we’ll mark this week as a significant turning point: the time when journalists finally figured out how to cover Donald Trump.
They didn’t do it by coming up with some new model of coverage, or putting aside what they were taught in journalism school. They’re doing it by rediscovering the fundamental values and norms that are supposed to guide their profession. (And for the record, even though I’m part of “the media” I’m speaking in the third person here because I’m an opinion writer, and this is about the reporters whose job it is to objectively relay the events of the day).
If this evolution in coverage takes hold, we can trace it to the combined effect of a few events and developments happening in a short amount of time. The first was Trump’s press conference on Tuesday, the ostensible purpose of which was to answer questions about a fundraiser he held in January to raise money for veterans’ groups. In the course of the press conference, Trump was at his petulant, abusive worst, attacking reporters in general and those in the room. “The political press is among the most dishonest people that I’ve ever met,” he said, saying to one journalist who had asked a perfectly reasonable question, “You’re a sleaze.” These kinds of criticisms are not new — anyone who has reported a Trump rally can tell you how Trump always tosses some insults at the press, at which point his supporters turn around and hurl their own abuse at those covering the event — but Trump seemed particularly angry and unsettled.
To see how the press looked at that revealing event, it’s critical to understand what led to it. It happened because the Post’s David Fahrenthold and some other reporters did what journalists are supposed to do. They raised questions about Trump’s fundraiser, and when they didn’t get adequate answers, they investigated, gathered facts, and asked more questions.
It was excellent work — time-consuming, difficult, and ultimately paying dividends in public understanding. And Trump’s attack on them for doing their jobs the way those jobs are supposed to be done couldn’t have been better designed to get every other journalist to want to do the same. They’re no different than anyone else: When you make a direct attack on their professionalism, they’re likely to react by reaching back to their profession’s core values to demonstrate that they can live up to them. Trump may have wanted to intimidate them, but it’s likely to have the opposite effect.
The same day as the press conference, a trove of documents from Trump University was released as part of a class-action lawsuit accusing Trump of fraud. The documents revealed allegations as to just what a scam that enterprise was: high-pressure sales tactics, nothing resembling knowledge being imparted to the “students,” people in financial trouble preyed upon and told to max out their credit cards to pay for more seminars and courses. Some of Trump’s other schemes may have been comical, but as far as we know nobody was victimized too terribly by buying a Trump Steak or a bottle of Trump Vodka. Trump University is something entirely different, and it’s not over yet; questions are now being raised about an investigation the Texas Attorney General’s office undertook of Trump University, which concluded that it was cheating Texans out of large sums of money; the investigation was dropped by then-AG Greg Abbott, who later got $35,000 in contributions from Trump and is now the state’s governor.
Plenty of presidential candidates have had shady doings in their pasts, but can you think of anything that compares to Trump University? A party’s nominee allegedly running a con not just on unsuspecting victims, but on victims specifically chosen for their vulnerability and desperation? It’s no wonder that you can’t find any Republicans who’ll defend it, in a time when ordinarily you can get a partisan hack to justify almost anything their party’s leader is doing or has done.
Then you had Trump’s continued attacks on the judge presiding over that fraud case. It’s unusual enough for a presidential candidate to be publicly attacking a judge in a case he’s involved in, but what’s most appalling is the blatant bigotry at the basis of Trump’s criticisms. First Trump would simply say that in addition to being biased against him the judge is “Mexican” (which is false — the judge was born in Indiana). Now Trump says that because the judge is “of Mexican heritage” he should be removed from the case. “I’m building a wall. It’s an inherent conflict of interest,” he says. Given all the other demographic groups Trump has insulted and offended, the natural conclusion would seem to be that only white male judges are fit to preside over Trump’s many, many lawsuits.
What Donald Trump is doing on the campaign trail
Put together this series of developments coming one after another, and I suspect that many journalists are deciding that the way to cover Trump is just to do it as honestly and assiduously as possible, which would itself be something almost revolutionary. If the tone of his coverage up until now has been “Wow, is this election crazy or what!” it could become much more serious — as is completely appropriate given that we’re choosing someone to hold the most powerful position on earth.
The change may be seen in ways both large and small. Yesterday, in a story about some of Trump’s remarks, CNN ran a chyron reading “Trump: I never said Japan should have nukes (he did)”. That kind of on-the-fly fact-checking is unusual, but Trump necessitates it because he tells such a spectacularly large number of lies. He also enables it because those lies are often repeated and obvious. So we’re beginning to see those corrections appear right in the body of stories: the reporter relays what Trump said, and notes immediately that it’s false.
Trump himself probably finds such treatment grossly unfair, since to him “unfair” coverage is anything that doesn’t portray him in the most glowing terms. But it is perhaps ironic that after all this time of wondering how to cover this most unusual candidate, Trump has shown the press that the best way to do it is to cover him like every candidate should be covered. That means not just planting a camera at his rallies and marveling at how nuts it all is, but doing the work to fully vet his background, correcting his lies as swiftly and surely as they can, exploring what a Trump presidency would actually mean, and generally doing their jobs without letting him intimidate them.
If they can keep doing that, they’ll bring honor to their profession — and I doubt Trump’s candidacy could survive it.