This year, 2014, the youngest baby boomer turns 50. A demographic with the largest purchasing power, they will likely pour more money into health and fitness devices, apps and wearable tech in hopes of living longer. Our next panel is called Tech for Life.
“Body movement is a huge, untapped source of information about health and wellness,” says Kinematix’s Joseph Ternullo. Ternullo, the U.S. president of Kinematix — a tech company which develops health and fitness products that evaluate body position and movement. Before joining the company, he served as associate director of Partners HealthCare’s Center for Connected Health.
Tech marketing has failed this segment of the market, adds Nirav Sheth, director of medical market development at MC10 — a company creating wearable electronics for athletes, infants, the elderly and everyone else. In five years, according to Sheth, the line between patient and consumer will blur, and individuals will expect to receive health care with more personal choice and control. ”As we age, our definition of health changes,” Sheth said.
Michael Cantor, a geriatrician and attorney, says technology provides opportunities to reduce cost and improve quality in health care. Cantor is the chief medical officer for New England Quality Care Alliance, the network of physicians for Tufts Medical Center.