Oct. 24, 2014, 9:00 – 11:00 a.m. | W Hotel San Francisco

Consumers in their 50s and 60s represent a quarter of the country’s population and have the greatest purchasing power. Experts in social media, e-commerce and health discussed how a generation born long before the advent of the Internet is shaping its future.

Event Agenda:

8:30 a.m. | Registration

9:00 a.m. | Opening Remarks

9:05 a.m. | Artist and lyricist John Perry Barlow on generational differences

John Perry Barlow, Co-founder, Electronic Frontier Foundation @JPBarlow

9:25 a.m. | What life experience can bring to innovation

Karen Wickre, Editorial Director, Twitter @kvox
Gretchen Addi, IDEO @ideo
Nancy Frishberg, User Research Manager, Financial Engines @nancyf

9:55 a.m. | Booming health

David Albert, Founder and CEO, AliveCor @DrDave01
Katy Fike, Co-founder Aging 2.0 @Katy_Thomas
Iggy Fanlo, CEO, Lively @iggyfanlo

10:20 a.m. | Break

10:35 a.m. |How we utilize the Web and mobile for social connections

Marcie Rogo, Co-Founder, Tapestry and Stitch @MarcieatStitch
Lori KaplanDirector of Product Design, Groupon

11:00 a.m. | What happens to your brain when it’s connected to technology

Gary Small, Professor of Psychiatry and Behavioral Sciences, UCLA @DrGarySmall


John Perry Barlow

Co-Founder, Electronic Frontier Foundation

John Perry Barlow has been a Wyoming cattle rancher, a songwriter for the Grateful Dead, and the co-founder of the Electronic Frontier Foundation. He has been writing about society in cyberspace since 1988. He was a founding fellow at Harvard Law School’s Berkman Center for Internet and Society. In 2013, he was inducted into the Internet Hall of Fame. His current company, Algae Systems, turns sewage and atmospheric CO2 into energy positive restored water and carbon negative crude oil.

Karen Wickre

Editorial Director, Twitter

Karen is a long-time writer, editor and content strategist in and for technology companies. Currently, she runs the corporate marketing group and serves as editorial director for Twitter, which includes guiding the company’s voice across its site, blog network and official Twitter accounts. Previously, she held a similar role at Google for nine years. She is on the boards of the International Center for Journalists and the Theatre Communications Group.

Dr. Gary Small

Professor of Psychiatry, University of California at Los Angeles Semel Institute

Dr. Gary Small is a professor of psychiatry and aging at the University of California at Los Angeles and has worked in the field of aging, Alzheimer’s disease and brain health for the past three decades. Scientific American magazine named him one of the world’s top 50 innovators in science and technology. Small has authored more than 500 scientific works, and six popular books, including the New York Times best-seller “The Memory Bible” and “iBrain:  Surviving the Technological Alteration of the Modern Mind.”

Marcie Rogo

Co-Founder and Head of Customer Success, Stitch.net

Marcie Rogo is the co-founder and head of customer success for Stitch.net. Rogo and her co-founder, Andrew Dowling, aimed to build Stitch through the users, not the technology, and continue to do so as they grow throughout the U.S., Australia, Canada and the UK. Before Stitch, Rogo and Dowling ran Tapestry.net, a tablet app for families and communities to connect and share memories with less tech savvy loved ones. Rogo also founded a social network for retirement communities, ConnectAround.com, and has a professional background in Senior Living and Human Capital Consulting. She manages the Stitch office in San Francisco with the customer development and marketing teams.

Katy Fike PhD

Partner, Generator Ventures & Co-Founder, Aging2.0

Katy Fike is a founding partner of Generator Ventures, an early-stage venture fund focused on aging and long-term care and co-founder of Aging2.0, a global innovation network and startup accelerator program. Fike is a gerontologist, strategy consultant, former investment banker, systems engineer and blogger. Fike is on the board of directors of the American Society on Aging and the Family Caregiver Alliance.

Dr. David Albert

Founder, AliveCor

David E. Albert is a physician, inventor and serial entrepreneur who has developed life-saving products over the last 30 years and turned a number of those innovations into startups. Today, he is a founder of AliveCor. His previous startups include Data Critical which was sold to GE. Albert left GE in 2004 as chief scientist of GE Cardiology. His latest invention, the iPhone ECG, became a global sensation via a 4-minute YouTube Video in January 2011. Albert has 45 issued U.S. patents and he has authored or co-authored over 60 scientific abstracts and publications in cardiology literature.

Iggy Fanlo

CEO, Lively

Iggy Fanlo researched the concepts behind Lively beginning in January 2012. Shortly thereafter, He, David Glickman and Keith Dutton officially launched the company. From 2006 to 2011, Fanlo was CEO of adBrite. From 1999-2006, Fanlo held various senior roles at Shopping.com/DealTime. He was president, COO, CFO and CRO for both companies. Shopping.com went public in 2004 and was sold to eBay in 2005 for $665 million.

Gretchen Addi | Associate Partner, IDEO

Nancy Frishberg | User Research Manager, Financial Engines

Lori Kaplan | Director of Product Design, Groupon


Additional speakers will be announced. Biographies are provided to Washington Post Live by the speakers and are only edited for clarity and length.