“If you take social media, today there were 650 million social media posts that were written by somebody and are available to researchers to be able to see what people think. Some people say it’s the largest increase in the expressive capacity of the human race in the history of the world. One person could write a post and potentially billions of other people could read it.
“But how’s any one person going to understand what billions of other people are going to say? The only way of understanding 650 million social media posts for one day is to have automated methods that can understand this text.
“The revolution is not about the data. It’s about the analytics that we can come up with and that we now have to be able to understand what these data say.”
Professor and director of the Institute for Quantitative Social Science