I was starting to moderate a book event when news broke of Sarah Palin’s announcement that she would not run for president. My reaction to this non-event can best be summed up by this clip from “Family Guy.” An instant classic that says it all.

I told you. What did I tell you? Didn’t I tell you? ’Cause I told you. Mmmm hmmm. And when did I tell you? A long time ago. And what did I say would happen when I told you? Exactly what just happened.

On April 13, 2010, I went out on a pretty safe limb even then and wrote a post headlined “Sarah Palin is not running for president.”

Let me repeat: Sarah Palin is not running for president. But if she does, she will blow up like the Hindenburg if she continues on her current path of sarcasm, negativity and bumper-sticker “substance” instead of pronouncements rooted in intellectual rigor. That she refuses to hide away for even a month for a crash course in Republican and conservative ideals, programs and solutions tells me that she’s more interested in being an entertainer than an accountable politician.

On October 5, 2011, the 2008 Republican vice presidential nominee who quit halfway through her first term as governor of Alaska to become a best-selling author and popular reality television star, announced what has been plainly apparent for months: She will not run for president.

After her announcement on Wednesday’s Mark Levin radio show, Palin’s SarahPAC released a Tim Pawlenty-style video that includes a clip of her saying, You don’t need an office or a title to make a difference.”

Our work continues. Together we will restore America. Continue the movement.

“Not being a candidate, really you are unshackled and you’re able to be even more active,” Palin told Levin. “I need to be able to say what I want to say.”

At $100,000 per speech, she’s guaranteed to be even more active and o have plenty to say.