Sen. Ted Cruz (R-Tex.) speaks during the "Exempt America from Obamacare" rally, on Capitol Hill earlier this month. Sen. Ted Cruz (R-Tex.) (Drew Angerer/Getty Images)

Ted Cruz wants to reassure the Republicans he’s urging to race over the cliff: hey, it won’t be so bad:

“The word ‘shutdown,’ I think, is a misnomer,” Cruz said during remarks at an event hosted by the National Association of Auto Dealers.

It’s more accurate to call it “a partial temporary suspension of non-essential government functions,” which is what happened when the government shut down in 1995, he said.

This sounds a whole lot more like someone who is preparing to blame the press for a defeat than it does someone who actually has a coherent strategy to win anything.

See, here’s the problem. If a shutdown isn’t so bad — if it isn’t “the end of the world” — then why should it convince President Obama to surrender? To tell the truth, it’s actually worse than that; a shutdown would only give Republicans increased leverage if a shutdown is far worse for the president and the Democrats than it is for them. But if it’s no big deal, then why would it do any good at all?

Which only shows (once again) that Cruz knows this is all just for show; it’s probably just a strategy for self-promotion designed to separate himself and other “real conservatives” from the squishes and RINOs and sell-outs who will have to, eventually, agree to a deal — a strategy necessary because there isn’t actually any policy difference between them, and certainly not on the Affordable Care Act.