In a remarkable news story in Sunday’s Washington Post, “The making of Hillary 5.0: Marketing wizards help re-imagine Clinton brand,” reporters Philip Rucker and Anne Gearan reveal that “two of corporate America’s branding wizards” are being consulted to help develop a brand, slogan, logo and the like for Hillary Clinton’s 2016 presidential campaign. These consultants, who have worked for corporate behemoths such as Coca-Cola, Southwest Airlines and Wal-Mart, specialize in making what is old look new again. I guess it isn’t surprising that the campaign would solicit some input from experts such as these, but the fact that the Clinton operation would talk about it, even on background, is stunning. It suggests, among other things, that the campaign already has a problem with internal message discipline. Frontrunners’ campaigns are plagued by people who want to take credit, embellish their own role and cultivate an image that they were essential to the victory they think is likely. This won’t be new for some of the pros over there such as John Podesta, but that doesn’t mean it will be something that can be purged from the self-obsessed Clinton operation.