LEADING THE DAY: Five major Internet service providers have stepped up their fight against Web piracy. In partnership with media groups, ISPs including Comcast and Time Warner said they will send as many as six electronic alerts to customers whose accounts have been identified as downloading pirated media.

Verizon, AT&T and Cablevision are also part of the initiative, in partnership with the Motion Picture Association of America and its members, the Recording Industry Association of America and its members, The Independent Film and Television Alliance and the American Association of Independent Music.

Industry groups have pointed to this initiative as an example of an industry solution reached without the need for government intervention.

FCC ownership rule rejected: The U.S. Court of Appeals Third Circuit court Thursday ruled against a Federal Communications Commission policy change that would have made it easier to own a newspaper and broadcast station in the same market, The Washington Post reported.

FCC commissioners Michael Copps and Mignon Clyburn both released statements hailing the decision as a win for a more diverse media environment.

In other FCC news, The Hill reported that the agency delivered its net-neutrality rules to the Office of Management and Budget, the first step to making the controversial provision official.

Google + for businesses coming soon: Google has asked that businesses and non-profit groups stop creating profile pages on its Google + social network. Google product manager Christian Oestlien said on his Google + profile that the company is starting a pilot program with a small group of partners to test out the best way to use the new platform for marketing.

“Our policy team will actively work with profile owners to shut down non-user profiles,” Oestlien wrote.

Facebook reportedly planning music service: Facebook is reportedly planning a music service, according to blogger Jeff Rose, who found code referring to something called “Facebook Vibes” in the code for the social network’s new Skype integration.

The social network has been expected to launch a music service, jumping into competition with sites such as Pandora as well as companies with cloud music services including Google, Apple and Amazon.

Two iPhones?: A new report from 9to5 Mac has gadget lovers buzzing this morning, as the tech blog stated that it has heard from a reliable source that Apple will launch two distinct iPhones this September.

Apple COO Tim Cook has said that the company wants to market the iPhone as not “just for the rich,” and the company may be eyeing a lower-price point to compete with an ever-growing number of phones running Google’s competing Android smartphone platform.

According to Fortune, Deutsche Bank analyst Chris Whitmore told his clients to expect a cheaper model of the iPhone and a fully upgraded iPhone 5 in a note late last month.