The Washington Post

McDonough All-Met Na’Ty Rodgers showcases the power of social media

Two weeks ago, McDonough All-Met Na’Ty Rodgers used Twitter to announce his oral commitment to South Carolina, sending out a message the day after his official visit to the school. Now the social medium has landed the offensive lineman an appearance on national television, too.

Hours before he’s set to sign his National Letter-of-Intent at McDonough, Rodgers will be interviewed via Skype on ESPN Unite, a late-night show on ESPNU. The show, which is hosted by former Florida State quarterback Danny Kanell along with Reese Waters, Marianela Pereyra and DJ Rob Swift, airs from midnight to 1 a.m., and Rodgers said he’s unsure at what point in the hour his spot will air.

I’m verbally committed to the university of south Carolina…

— Na’Ty Rodgers (@Ty_Cinco_Uno_) January 21, 2013

Some recruits have run into issues on Twitter, and it has certainly changed the process, for better or worse, in recent years, but Rodgers, who tweets often and had 1,571 followers as of Tuesday afternoon, has demonstrated a few of the benefits.

The process he used to land tonight’s gig was pretty simple:

Late Monday night, he tweeted at the show’s official account (@UNITE) and Kanell’s personal account (@DKanell13), saying he’d like to be on. Kanell responded and directed Rodgers to one of the network’s social media coordinators, who arranged the interview.

@ty_cinco_uno_ I’ll talk to my peeps and see if we can get u on @unite

— Danny Kanell (@dkanell13) February 5, 2013

Don’t worry about the late hour of the broadcast on a school night. Rodgers said the Skype interview will be taped a few hours before it is to be aired, and he won’t have to worry about class on National Signing Day anyway as Charles County Schools have a teacher in-service day scheduled.

Rodgers plans to make his commitment official at 9 a.m. on Wednesday during a ceremony with his coaches and teammates, and he hasn’t waivered on his plans to join the Gamecocks.

“Yeah, I’m all set,” Rodgers said.

Ima be on UNite tonight let’s goooo

— Na’Ty Rodgers (@Ty_Cinco_Uno_) February 5, 2013

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