At the ALMA Awards last week. (Jordan Strauss/Invision/AP)

“The only way I can do that is by going and doing cameos, being on talk shows, doing all those little things to help bring people aware that like, just bring them into swimming more.”

— Olympic swimmer Ryan Lochte explaining to the Associated Press in his trademark style why he’s walking so many red carpets and doing so many sitcom cameos these days — in order to “make swimming bigger. . . Why can’t swimming be like the NBA or the NFL or something like that?” (Olympic gold medalist and media darling Ryan Lochte chooses training over Tinseltown)

View Photo Gallery: The Olympic swimmer has made waves at the start of the 2012 Games for his fierce athleticism as well as his bold sartorial choices. From diamond-studded grills to neon-colored high-tops, Lochte is unabashed in expressing his hip-hop-influenced fashion sense.

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