Leading (in rhinestone pin sales, anyway) as of Tuesday morning. (Ann Hand)

“If I’m right this time,” Hand told us early Tuesday, “I’m quitting the jewelry business and telling Gallup to move over.”

In both 2000 and 2004, the Washington jeweler’s Bush pins outsold her Gore and Kerry pins. In 2008, Obama pin sales crushed those of the McCain pin. And for 2012?


Trailing (in rhinestone pin sales, anyway) as of Tuesday morning. (Ann Hand)

Although the $45 pins were available in her D.C. shop, most purchases came from across the country via her Web site, with sales of the campaign gewgaws down overall since 2008.



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