Jeremy Lin at Madison Sqaure Garden last week. (Chris Chambers/Getty Images)

At least two people are seeking to trademark the phrase “Linsanity” — and neither appears to be NBA overnight superstar Jeremy Lin . Bloomberg reports that two California men filed separate applications with the U.S. Patent and Trademark Office to sell merchandise or services using the phrase — but as we reported last week in the case of the suddenly sought-after “Blue Ivy” trademark, the feds are more likely to grant rights to the celebrities who popularize a phrase, should they seek the trademark. Reps for the Knicks point guard did not comment.