The Washington Post

Obama family fashion: Color-coordinated for all their big events

The Obama family onstage on Election Night 2008, left, and on Tuesday night. (-/Saul Loeb; Timothy A. Clary/AFP/Getty Images)

Four more years! . . . of exquisitely coordinated Obama family fashion.

The president’s first term made a style superstar out of Michelle Obama, but have you noticed? The entire first family has a way of turning out in the same palette almost every time they’re photographed. It’s a subtle color-coordination that manages not to look too matchy-matchy.

The Obama familycelebrates his re-election Tuesday in Chicago. See how the president’s tie perfectly matches Malia’s skirt? (Jewel Samad/AFP/Getty Images)

The first impression? Nice-looking family! It’s only when you study the clothing that you realize how together they all look.

“I call this style ‘comfortably confident,’” said Lauren Rothman, a fashion consultant based in D.C. “It’s not about a particular piece of clothing, it’s about the overall look. A true style statement comes from great presence.”

The future first family at the 2008 convention in Denver. (Ron Edmonds/AP)

Pay attention and you’ll see they do this all the time: The 2011 portrait with the family in blues, violets and black — the president’s plum tie picks up the purple in Sasha’s dress. The 2008 convention appearance with Michelle and the girls in teals and lilac. A Fourth of July with everyone in (of course) red, white and blue; a vacation shot with a palette of white, blue and navy.

Happy coincidence? Doubtful. The first lady has used a stylist, Meredith Koop , to fine-tune her closely chronicled look; presumably the family has taken pointers when they’re likely to be photographed.

“Studying how this family dresses and knowing how girls have their own thoughts about what they wear, I don’t think they’re assigned a uniform but given options,” said Rothman. Her guess? After the first lady and daughters select their outfits, the president probably gets his assignment. “The tie is the easiest thing to match at the last minute,” she said.

The White House didn’t release any information about Tuesday night’s looks (so no, we can’t tell you where to buy Sasha’s skirt) but did confirm the designer of the first lady’s dress.

Read also: For Sasha and Malia Obama, four more years as the first daughters, 11/7/12

In an official family portrait last year, the famiy dressed in a palette of blues and purples; the president’s plum tie matches Sasha’s dress. (Pete Souza/The White House)

Red, white and blue for the Fourth of July in 2008. (Jae C. Hong/AP)

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