Jonah Lehrer (Associated Press) and Jayson Blair (Helayne Seidma/For the Washington Post).

Even if you feel guilt and remorse, it’s so much easier the next time to do it again.

— Jayson Blair explains to Salon why writers fabricate quotes and facts. The disgraced former New York Times reporter, now a life coach, speculated that the New Yorker’s Jonah Lehrer met higher and higher expectations by cutting corners and making stuff up: “My guess is there’s probably more than what we’ve seen so far.”

Read also: Jonah Lehrer can’t fool everyone, 7/30/12