The soundtrack gave Polisar a measure of hipster status he never anticipated — and now, it’s paying off. Yes, that’s Polisar’s infectious song on the rather twee new commercial for the 2012 Honda Civic. He told our Capital Business colleague Tom Heath he could make $50,000 to $70,000 in royalties, depending on how long the ad campaign runs. Ironic, he says, considering “here’s a song that made no money for 30 years.”
Hey, at least he got to live to see it. In other news, Robert Johnson — the legendary bluesman who died young and made a lot of other people rich — would have turned 100 Sunday. His fans are gathering in Greenwood, Miss., to celebrate, reports David Brown.