Newt Gingrich has now eviscerated any possible utility of running the super PAC anti-Bain ad. The Gingrich campaign issued a statement calling for the King of Bain super PAC attack ad to come down. It read in part:

I am calling for the Winning Our Future Super-PAC supporting me to either edit its “King of Bain” advertisement and movie to remove its inaccuracies, or to pull it off the air and off the internet entirely.

Furthermore, I am once again calling on Governor Romney to issue a similar call for the Super-PAC supporting him to edit or remove its ads which have been shown to contain gross inaccuracies, something the Governor has thus far refused to do.

The American people deserve a robust debate and full comparison of the plans and records of the people who are asking for their vote. They also deserve assurances that the information they are hearing is accurate. I am committed to holding my campaign and my supporters to this high standard of accuracy and I hope Governor Romney will do the same.

Romney spokeswoman Andrea Saul emailed me : “It came up in the last debate. Speaker Gingrich is just distracting from the fact that the movie he has been touting for days – including how well-sourced it is – turned out to be full of blatant falsehoods and fabrications.” She then pointed to the debate on January 8 in which Romney said he couldn’t direct the superPAC’s as, but “if there’s anything in them that’s wrong, I hope they take it out. I hope everything that’s wrong.” He then repeated when challenged on a claim made bout abortion in a superPAC ad: “If there was something related to abortion that it said that was wrong, I hope they pulled it out. Anything wrong, I’m opposed to.”

I don’t think Gingrich’s false equivalency gambit is going to work. This week has been a disaster for him — from the fourth-place finish in New Hampshire to the rally-round-Mitt phenomenon.

Because he always does, Gingrich wants to paint himself heroic for asking the super PAC whose attack film he previewed in the New Hampshire debate to pull down its ad. But of course Gingrich himself has accused Bain of “looting” companies. He’s going to have a mighty hard time distancing himself from what he admits is a blatantly inaccurate film.

Given that its candidate is decrying the film, I can’t see how the ad will remain up. Notice the people who have been burned here. There is Rick Tyler, a longtime loyal Gingrich aide who went over to the super PAC and now takes the fall for putting up a grossly dishonest ad. There is pro-free market conservative tycoon Sheldon Adelson, who is footing the bill for this, and certainly must be dismayed by the whole affair.

Gingrich likes to paint himself in heroic terms, but his own rhetoric and the people he attracts lead him to ruin. I suspect his poll numbers will begin to plunge.