Following the very effective buyer’s remorse ad campaign from the Republican Jewish Coalition, Americans for Prosperity is out with its own version of “fool me once shame on you, fool me twice, shame on me”:

Mitt Romney has to win back traditional Republican states that Sen. John McCain (R-Ariz.) lost in 2008 (e.g., Ohio, North Carolina, Florida). So this gentle coaxing of 2008 Obama voters makes sense. It is also the case that in poll after poll, voters who support President Obama are more likely than voters who support Mitt Romney to say they might switch candidates.

The selection of disappointed voters is also interesting — an older voter concerned about his grandkids and two middle-aged women, one Hispanic and one Jewish (note the Star of David). Many Republicans think the groups that these voters represent are the groups that are weakest in their preference for Obama.

Democrats still insist that they have big leads among Hispanic and Jewish voters. They are right. But is the lead as big as it was in 2008, and more important, will voters from these traditional Democratic constituencies vote at all?

Prepare to see many more variations on the buyer’s remorse theme. The Romney team, looking at a “wrong track” number of more than 60 percent for Obama, think it is a winner.