Mitt Romney’s new ad features a New Hampshire small-business man. Considering how effective it is, I imagine the Romney team is working on similar ones for all the swing states. Romney surely has President Obama to thank for this one:

One of the strengths of the ad is that it shows the problem wasn’t just the “you didn’t build that” line. Obama’s outright sneering at entrepreneurs (“I’m always struck by people who think, well, it must be because I was just so smart. There are a lot of smart people out there. It must be because I worked harder than everybody else. Let me tell you something — there are a whole bunch of hardworking people out there.”)

Obama’s remarks ooze with disdain for those proud of their accomplishments. It is also remarkably ignorant. As anyone who has worked in or owned a small business knows, the owner invariably puts in hours and days he wouldn’t dream of imposing on his workers and carries the job home with him. It is not simply hard work but all-encompassing devotion that defines business creators. And yes, there are lots of smart people, but many fewer ingenuous, driven, risk-taking, far-sighted, creative and inspiring people who can make or expand an enterprise and lead it. It is in this regard that Obama aptly illustrates Romney's point that the president doesn’t have a clue about the real economy.