T-Mobile has hopped on the royal wedding gravy train, joining retailers worldwide that hope to gain a revenue boost by pegging products to the April 29 wedding of Prince William and Kate Middleton.
A video of royal family impersonators (and a faux archbishop of Canterbury) rocking down the aisle to East 17’s “House of Love” has gotten more than 2.7 million views on YouTube. Royal doppelgangers include William’s cousins Princesses Beatrice and Eugenie and Zara Philips; Princess Anne; Prince Edward and his wife, Sophie (the earl and countess of Wessex); Prince Charles and his wife, Camilla, duchess of Cornwall; Prince Harry; and the queen and Prince Philip.
The William impersonator leap-frogs over Harry, the best man, before running back to escort a Kate look-alike down the aisle to cheers.
Other retailers that have tied advertising to the upcoming nuptials include New York Sports Clubs gym (“just in case you’re not marrying royalty”). Among the numerous souvenirs tied to the wedding are bottle openers, William and Kate PEZ dispensers, a how-to book for royal knit dolls and Kiss Me Kate beer.
This post has been updated since it was first published.