Sarah Palin didn’t have the best weekend.

Sarah Palin speaks to a crowd of about 1,000 Ted Cruz supporters July 27 in The Woodlands, Texas. (Johnny Hanson/AP)

Cheney, in his first interview since his heart transplant surgery, told ABC News that Palin just wasn’t presidential.

“The test to get on that small list has to be, ‘Is this person capable of being president of the United States?’” he said in the interview.

He didn’t stop there.

“I like Governor Palin. I’ve met her. I know her. She – attractive candidate. But based on her background, she’d only been governor for, what, two years. I don’t think she passed that test…of being ready to take over. And I think that was a mistake.”

"Stars Earn Stripes" cast member Todd Palin with his wife, former Alaska Governor and Vice Presidential candidate Sarah Palin, at NBC's TCA Party, July 24, 2012. (Lisa Rose)

Palin was also a target for British comedian and actor Russell Brand this weekend. On Saturday, Brand, who is retooling his “Brand X” late night show, told reporters at a press briefing that if Palin ever appeared on his show, he would talk about her sex appeal.  

“I’d go straight to the subtext. People want to [have sex with] her, don’t they? That’s why they tolerate the other stuff.”

He was crude, yes, but Palin, it must be said, is partly to blame for being dismissed as unready by Cheney and written off as a sex symbol by Brand.

Why? She needed to buckle down and learn more about the issues and didn’t. She should have hit the books, studied and shown she could be a lot more than a pretty face.

Instead, she came off as intoxicated by celebrity, appearing in sexy running shorts in “Runners World” magazine and starring in a reality TV show.

At this point, even strippers are cashing in.

During the upcoming Republican National Convention in Tampa, Thee Dollhouse Tampa, a popular strip club, has hired a Palin doppelganger, Lisa Ann, who has starred in several porn movies portraying Palin.

British actor Russell Brand in June. (© GUS RUELAS / Reuters/REUTERS)

“She represents an intensity of support among our base that is vital,” Gingrich said.

Of course, Palin remains a popular draw on the conservative fundraising circuit. She campaigned last week for Ted Cruz, a Texas tea party favorite to replace outgoing Senator Kay Bailey Hutchison, and made an appearance at a Chick-fil-A with her husband Todd.

But can Palin maintain any credibility now that Cheney has openly tagged her as a political lightweight? In celebrity-worshipping America, I’m betting yes.

Suzi Parker is an Arkansas-based political and cultural journalist and author of “Sex in the South: Unbuckling the Bible Belt.” Follow her on Twitter at @SuziParker.