Laura Ricketts in 2009, during an AP interview with her father, Joe Ricketts, about their family taking ownership of the Chicago Cubs. (Charles Rex Arbogast/AP)

Among the founders and directors of the latest entry of money in politics c. 2012, is Laura Ricketts, whose father, Joe Ricketts, is a pioneer of SuperPAC individuality. 

Ricketts pere has already made a mark on the presidential race via his SuperPAC, Ending Spending Action Fund.  The Ameritrade founder and owner of the Chicago Cubs recently commissioned a TV ad concept attacking President Obama from conservative political spinmaster Fred Davis so offensively inappropriate the Romney camp renounced  it. 

Ricketts’s not-so-quietly rebellious daughter Laura clearly hears a different ideological drumbeat than her dad and is joined in launching LPAC (web address: with another heiress, petroleum scion Sarah Schmidt, along with  several experienced gay rights activists and communications experts.  Lesbian celebrity spokespersons actor Jane Lynch and tennis legend Billie Jean King are quoted on the group’s news release.

As RNC election fundraising and corporate money continues to outdistance the Democratic effort for the second month in a row, the new group plans to use its considerable resources to elect candidates who support reproductive rights, ending discrimination against homosexuals and advancing economic justice.

Personally, I’m glad to see this significant drift to the left of the SuperPACanization of the 2012 election.  Welcome to the party, ladies. I can’t think of any group more suited to showing the rainbow flag at the political table.