First lady Michelle Obama got something of a slow start in the last midterms, waiting until a few months before the November 2010 elections to get out there.  This time, it’s different.  Already,  she’s been on the fundraising trail, raising piles of cash for Democrats who will need all the help they can get to keep the Senate.  Here’s what she had to say at a women’s luncheon in San Francisco on Friday:

And I know that so many of you may be tired of people always asking you for money, and I understand because it’s not always easy being one of the ones always asking you. But we do this because writing those checks is the single most impactful thing you can do right now to affect the outcomes of the midterms. That is not joke. Because it will be the strength of our resources that will make the difference this November.

Here’s a look at how she gets it done:

A glimpse at how much fundraising power the First Lady commands. (Julie Percha/The Washington Post)