Democrats are eying 17 seats to take back the House in this midterm election cycle — and party leaders hope a renewed push on an old money message will sway critical female voters at the ballot box.
The party’s 2014 talking points are carefully tailored to female voters, with a brighter focus on economic issues, like pay equity and an increase in the federal minimum wage.
This agenda even took center-stage at the party’s annual retreat in February, when Rep. Rosa DeLauro (D-Conn.) led a session titled, “Unmarried Women: They Will Elect You if You Get it Right.” DeLauro’s speech focused on House Democrats’ “Women’s Economic Agenda” — an initiative she launched with Minority Leader Nancy Pelosi (D-Calif.) last summer to focus on such issues as pay, work and family balance, and child care.
But even with a new sales pitch from some powerful female leaders, is 2014 just a new election cycle with the same old money messaging?
Post TV took a look at Democrats’ efforts to court female voters — with the help of some vintage economic talking points.