To mark throwback Thursday, the people who run President Obama’s Twitter handle sent out the above tweet to their 43.9 million followers.  It’s a clever twist on those birth-control ads seen in glossy mags.  And its a preview of just how the White House and Democrats plan to use the Hobby Lobby case as a campaign issue in the midterms.

It also shows just who they think the issue resonates with young, single women.  That voting bloc has handed Democrats their gender gap, most recently in Virginia, where birth control and abortion were issues and unmarried women voted for Terry McAuliffe over Ken Cuccinelli by a whopping 42 points.

Expect to hear this line about bosses and birth control over and over again on the campaign trail from Democrats, particularly in races featuring women.  Republicans will counter with arguments about religious freedom and Obamacare overreach.