The Washington Post

Capital Fringe Festival: How “Apocalypse Picnic” managed to turn a profit (#DMVReads)

Figuring out how to turn a profit can be a challenge for perfomers participating in the Capital Fringe Festival. (Photo by Jessica Goldstein/TWP) (Jessica Goldstein/TWP/Jessica Goldstein/TWP)

“But this back-of-the-napkin shorthand omitted a basic consideration: a great chunk of any show’s sales will come from discounted tickets. Fringe has a bunch of bulk-ticketing options, from the “Foh-ty Pack” four-pack to the dreaded, no-revenue VIP Pass, all of which depress the price of a production’s average ticket sale.”

Read more on the Fringe & Purge blog .

(#DMVReads compiles the day’s best local blog posts. To share your favorite local story, tweet at us using the hashtag #DMVReads.)


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