“But this back-of-the-napkin shorthand omitted a basic consideration: a great chunk of any show’s sales will come from discounted tickets. Fringe has a bunch of bulk-ticketing options, from the “Foh-ty Pack” four-pack to the dreaded, no-revenue VIP Pass, all of which depress the price of a production’s average ticket sale.”
Read more on the Fringe & Purge blog .
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