Priorities USA Action and the Service Employees International Union are out with a new round of Spanish-language ads attacking former Massachusetts governor Mitt Romney with his own (out of context) words in Latino-heavy swing states.

The Colorado ad highlights Romney’s comment that he’s “I’m not concerned about the very poor,” with a man adding in Spanish, “He’s a person without feelings who doesn’t care about people whether they be Hispanic, Latino, white, who are below him.”

In the Nevada ad, Romney says, “Don’t try to stop the foreclosure process, let it run its course and hit bottom.” A woman responds, “Mitt Romney hasn’t lost his house and he can’t understand the problems facing people here in the United States.” She adds, “He hasn’t shown that he respects the Latino community.”

The Florida ad focuses on Medicare and Social Security, with Romney saying “I’m going to cut programs ... Social Security and Medicare are unsustainable.” A man adds, “He wants to cut programs that help the average joe!” and a woman suggests Romney’s plan would be bad for her mother.

The ads are part of a $4 million campaign that the two groups launched last month.

The ads, especially the Colorado one, are very negative and use truncated clips to put Romney’s words in the worst possible light. Romney came out with his own Spanish-language ad this morning, a soft pitch from his son Craig.