President Obama’s campaign is up with a new ad defending the president’s record on jobs at a time when the nation’s jobs picture continues to dog him.

The ad, titled “Jobs,” features video of Obama noting the job growth that has occurred on his watch while also saying “we’re still not creating them as fast as we want.” It then pivots to his jobs plan and asks viewers to “urge Congress to act” — a glancing blow at the Republican-controlled House.

Obama’s strategy on the issue of jobs is not a new one, but it’s timing — so close to the last poor jobs report on Friday — suggests his campaign sees an emerging weakness that it needs to address.

The ad is running in nine states: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Virginia. All but Nevada and Pennsylvania are on the Obama campaign’s list of toss-ups.

It is not running in the last toss-up state, Wisconsin.

Romney spokeswoman Amanda Henneberg responded to that ad: “President Obama has had three and a half years to keep his campaign promise to grow the economy and create jobs. Now, with record-level unemployment and job creation that even the president calls inadequate, it is clear his policies haven’t worked.”