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Romney emphasizes Mexican roots in new Spanish -language ad

A new Spanish-language ad from former Massachusetts governor Mitt Romney emphasizes his family’s ties to Mexico.

Romney’s Spanish-speaking son Craig narrates.

“I would like to tell you how my father, Mitt Romney, thinks,” he says. “He values very much that we are a nation of immigrants. My grandfather George was born in Mexico.” Craig Romney promises that his father will “work on a permanent solution to the immigration system, working with leaders of both parties.”

In a January interview with the Spanish-language television station Univision, Romney said it would be “disingenuous” to suggest that he was Mexican-American. Romney’s father “was born of U.S. citizens who were living in Mexico at the time, and was not Hispanic,” the candidate said. “He never spoke Spanish, nor did his parents. So I can’t claim that honor.”

It is Romney’s ninth ad released in Spanish. He has spent far less on airing Spanish-language ads than President Obama, who leads the Republican by a wide margin in polls of Hispanic voters.

Romney’s latest buy is for $234,990 in five states — $127,875 in Nevada, $66,125 in Florida, $26,475 in Colorado, $7,365 in Ohio, and $7,150 in North Carolina.

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